PGA Tour Team Canada

Pendrith earns PGA Tour card after clearing 1,700 point Korn Ferry Tour threshold

Canadian golfer Taylor Pendrith has earned his PGA Tour card after eclipsing 1,700 ranking points on the Korn Ferry Tour this season.

Pendrith, from Richmond Hill, Ont., shot a final round of 7-under 64 Sunday at the Veritex Bank Championship, which moved him up 27 spots into a tie for 15th.

The 51 ranking points he earned at the tournament gave Pendtirh, who is currently third on the tour’s money list, a total of 1,748. The Korn Ferry Tour calls the 1,700-point mark its “fail-safe threshold” for earning a PGA Tour card for next season.

Pendrith called locking up his first PGA Tour card a “dream come true.”

“It’s been a long journey, for sure, starting in 2014 when I turned pro” the 29-year-old Pendrith said in an interview posted on the Korn Ferry Tour’s Twitter feed.

“But it’s always been a goal of mine and a dream to play on the PGA Tour, and I’ll be able to do that next year.”

Pendrith has six top-10 finishes on the Korn Ferry Tour this year. He was runner-up at the Wichita Open and finished tied for second at the Pinnacle Bank Championship and the TPC San Antonio Championship.

He also finished tied for 23rd at the 2020 U.S. Open.

The top-25 players on the Korn Ferry Tour’s money list at the end of the season earn a place on the PGA Tour for the following season.

Adam Svensson of Surrey, B.C., is currently 13th on the list at 1,261 points.

There are seven active Canadians with full or partial status on the PGA Tour this season: Corey Conners (Listowel, Ont.); Michael Gligic (Burlington, Ont.); Adam Hadwin (Abbotsford, B.C.); David Hearn (Brantford, Ont.); Mackenzie Hughes (Dundas, Ont.); Roger Sloan (Merritt, B.C.); and Nick Taylor (Abbotsford).

Graham DeLaet of Weyburm, Sask., started the season on tour but has been off since undergoing a back procedure in February.

LPGA

Brooke Henderson wins LA Open for 10th LPGA Tour title

LOS ANGELES, CA - APRIL 24: Brooke Henderson of Canada poses in front of the Hollywood sign holding the championship trophy after winning the HUGEL-AIR PREMIA LA Open at Wilshire Country Club on April 24, 2021 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

LOS ANGELES – Brooke Henderson rallied to win the HUGEL Air Premia LA Open on Saturday for her 10th LPGA Tour title, chipping in for birdie on the par-3 12th in an early back-nine burst and getting up-and-down for par on the last.

Four strokes behind leader Jessica Korda and three back of top-ranked Jin Young Ko entering the sunny day at Wilshire Country Club, Henderson closed with her second straight 4-under 67 for a one-stroke victory over Korda.

The 23-year-old Canadian birdied the par-4 11th to take the lead at 15 under, hitting a 144-yard shot to 3 feet of the back, right pin. She holed out from 70 feet from right and below the green on 12, and made a 6-foot birdie putt on the short par-4 14th.

Henderson bogeyed the par-4 17th to cut her lead to two, then chipped inside 2 feet for par on the par-3 18th after her 8-iron shot rolled off the right edge of the green and into a low collection area.

The sixth-ranked Henderson won for the first time since the Meijer LPGA Classic in June 2019. She finished at 16-under 268 to break the event record of 14 under set by Minjee Lee in 2019.

“Just to get it across the line and to have the work that Brit and I have been putting in pay off and be able to celebrate together and get the tenth win on the LPGA Tour is really incredible, and I just — just really happy and just really excited,” said Henderson.

Korda closed with a 72, missing a chance for her second victory of the year after leading after each of the first three rounds. She won the season-opening Diamond Resorts Tournament of Champions in January for her sixth LPGA Tour title.

“You know, this game is incredible and it gives you so many great opportunities. The friends that I’ve made and the places that I’ve been able to travel are really crazy,” said Henderson, when asked about being a role model.

“I’m really grateful that my parents got me into the game and that my sister and I have been able to share this journey together.”

While Henderson made her move early on the back nine, Ko bogeyed the 11th and 12th in a 72 that left her tied with Australia’s Hannah Green at 14 under. The South Korean star was coming off a two-week break after finishing seventh in the ANA Inspiration.

Green eagled the 14th and birdied the par-5 15th in a 66.

Major champions So Yeon Ryu (68) and Angela Stanford (70) tied for fifth at 12 under.

MACKENZIE TOUR - PGA TOUR CANADA

PGA TOUR creates new Tour to support PGA TOUR Canada members

PONTE VEDRA BEACH, Florida—The PGA TOUR announced Thursday the creation of the Forme Tour for current PGA TOUR Canada members as a result of restrictions and other COVID-19-related issues at the U.S.-Canadian border. For 2021, PGA TOUR Canada members will be given access to the Forme Tour, allowing them the ability to compete in a series of U.S.-based events between June and September. 

The Forme Tour will continue to provide Official World Golf Ranking points and is planning an eight-tournament schedule played during the summer. The top-five points earners earning 2021-22 Korn Ferry Tour membership along with others advancing to the second and final stages of the Korn Ferry Tour Qualifying Tournament. 

The Forme Tour’s 72-hole, medal-play events will be conducted identically to other PGA TOUR-affiliated Tour tournaments. Auburn University Club in Auburn, Alabama, and Ohio’s TPC River’s Bend in the Cincinnati suburb of Maineville, two premier golf facilities, have already signed as host sites. The Tour’s other six venues—as well as tournament dates—will be announced later this spring.

“We are excited to offer this opportunity to our PGA TOUR Canada members, and our commitment is to continue to do business with high-caliber golf courses,” said Greg Carlson, Executive Director of the Forme Tour, who previously filled the same role for seven years for PGA TOUR Series-China. We look forward to announcing the remaining schedule and venues in the coming weeks.”

The Mackenzie Tour will conduct events held across Canada for Canadian-based players later this summer. These players will compete to earn access to the traditional Mackenzie Tour in 2022. The Mackenzie Tour expects that a number of familiar sites from coast to coast will be included in a schedule announcement that will arrive in the coming weeks.   

Mackenzie Tour Executive Director Scott Pritchard has seen firsthand the challenges the global pandemic has caused and is seeking and expects to secure competitive opportunities under the Mackenzie Tour banner for players who reside in Canada.

“The Canada-based players will play in 72-hole Mackenzie Tour events, and the tournaments will continue to support local charities and local economies. We will share more details about specific plans in the near future,” said Pritchard. “We’re excited to continue to further develop golf and competitive golfers in this country.”

The Forme Tour will adopt its eligibility from PGA TOUR Canada and will feature the top-60 points earners from the 2019 PGA TOUR Canada season, qualified members from the PGA TOUR University Ranking and those who successfully qualified at the three Qualifying Tournaments in 2020 (prior to cancellation of 2020 PGA TOUR Canada season due to Covid-19) and the seven 2021 Qualifying Tournaments.

PGA Tour The Masters

Matsuyama becomes first Japanese to win Masters; Conners T8

AUGUSTA, Ga. – Hideki Matsuyama delivered golf-mad Japan the grandest and greenest prize of all.

Ten years after Matsuyama made a sterling debut as the best amateur at Augusta National, he claimed the ultimate trophy Sunday with a victory in the Masters to become the first Japanese winner of the green jacket.

Matsuyama closed with a 1-over 73 and a one-shot victory that was only close at the end, and never seriously in doubt after Xander Schauffele’s late charge ended with a triple bogey on the par-3 16th.

Moments before Dustin Johnson helped him into the green jacket, Matsuyama needed no interpreter in Butler Cabin when he said in English, “I’m really happy.”

So masterful was this performance that Matsuyama stretched his lead to six shots on the back nine until a few moments of drama. With a four-shot lead, he went for the green in two on the par-5 15th and it bounded hard off the back slope and into the pond on the 16th hole.

Matsuyama did well to walk away with bogey, and with Schauffele making a fourth straight birdie, the lead was down to two shots with three to play.

The next swing all but ended it. Schauffele’s tee shot on the par-3 16th bounced off the hill left of the green and dribbled into the pond. His third shot from the drop area went into the gallery. It added to a triple bogey, and his third close call in a major.

Never mind that Matsuyama bogeyed three of his last four holes, the first Masters champion with a final round over par since Trevor Immelman shot 75 in 2008.

All that mattered was that uphill walk to the 18th green, needing only to blast out of the bunker and take two putts for the victory.

And that’s what he did, soaking in the moment with a few thousand spectators on their feat to celebrate a career-changing moment _ for the 29-year-old Matsuyama, and he hopes for an entire country.

“Hopefully, I’ll be a pioneer and many other Japanese will follow,” Matsuyama said.

Will Zalatoris, the 24-year-ld Masters rookie, holed an 18-foot par putt on the last hole for a 70 and was runner-up. It was the best performance by a first-timer to the Masters since another Dallas kid, Jordan Spieth, was runner-up in 2014 to Bubba Watson.

Spieth had a few fleeting thoughts of coming from six shots behind except for too many missed putts early and missed opportunities late. He bogeyed his last hole for a 70 and tied for third with Schauffele, who shot a 72 with a triple bogey and a double bogey on his card.

Matsuyama finished at 10-under 278 for his 15th victory worldwide, and his sixth on the PGA Tour.

He becomes the second man from an Asian country to win a major. Y.E. Yang of South Korea won the 2009 PGA Championship at Hazeltine over Tiger Woods.

Canadian Corey Conners finished six strokes back of Matsuyama, tied for eighth with American Patrick Reed. The top-10 finish clinched his sport at next year’s Masters. Conners also finished in the top 10 at last year’s event.

There were moments, though, the native of Listowel, Ont., seemed poised to challenge for the green jacket.

Conners had a hole-in-one Saturday and sat in sixth after the third round. He climbed the leaderboard Sunday with a birdie on the second hole, but collapsed through the middle of the round with three bogeys and a double bogey before ending the day with a 2-over 74.

Fellow Canadian Mackenzie Hughes of Dundas, Ont., finished in a six-way tie for 40th spot.

Returning to the 18th green for the trophy presentation, Matsuyama again put on the green jacket and raised both arms in triumph. Augusta National allowed limited spectators, believed to be about 8,000 a day, and most might have remembered him from a decade ago.

He won the Asia-Pacific Amateur to earn an invitation to the Masters, and he was low amateur — tied with defending champion Phil Mickelson that year — to earn a trip into famed Butler Cabin. He won in Japan as an amateur, and four times after he graduated college and turned pro. His first PGA Tour victory was at the Memorial in 2014, prompting tournament host Jack Nicklaus to say, “I think you’ve just seen the start of what’s going to be truly one of your world’s great players over the next 10 to 15 years.”

That moment came Sunday.

Matsuyama is not big on emotion, and he speaks even less even when cornered after every round by the large contingent of Japanese media.

Most of the media was absent this year due to COVID-19 travel restrictions, and Matsuyama had said on the eve of the final round that it has been a lot less stress.

There was plenty on the golf course, right from the start.

Matsuyama sent his opening tee shot into the trees right of the first fairway. He punched it under the trees from the pine straw, hit a soft pitch that rolled down the slope away from the pin and was happy to leave with bogey. Two groups ahead of him, Zalatoris opened with two straight birdies.

Just like that, the lead was down to one.

No one got any closer until the final hour. Matsuyama made birdie from the front bunker on the par-5 second hole. He didn’t make another birdie until the par-5 eighth, and it didn’t matter because no one could put any pressure on him.

Zalatoris misjudged the speed on No. 3 and three-putted for bogey from just off the back of the green. Schauffele was within three of the lead going to the third hole, only to go bogey-bogey-double bogey on the toughest three-hole stretch on the course.

Matsuyama delivered what appeared to be a knockout punch with a nifty up-and-down from right of the green on the eighth for a tap-in birdie, and a lob wedge to the dangerous left pin on the ninth that rolled out to 3 feet. That sent him to the back nine with a five-shot lead.

For the longest time, it looked as though Matsuyama couldn’t wait to get to Butler Cabin and see how he looked in green.

Schauffele, however, rammed in a 20-foot birdie putt from behind the 12th green. He two-putted from 10 feet for birdie on No. 13. He nearly holed out from the fairway for a tap-in birdie on the 14th. And with he nearly holed his greenside bunker shot on the par-5 15th for a fourth straight birdie.

And then all that that worked ended when his ball disappeared below the surface of the pond.

Matsuyama could afford a few bogeys, and all that affected was the final margin. He is the Masters champion, a major that defines his elite status in the game and gives Japan the biggest week it has ever had in April. The week started a week ago Saturday when Tsubasa Kajitani won the second Augusta National Women’s Amateur.

Matsuyama wasn’t around to see it, but he was well aware of it. All he wanted was to follow her path and made Japan proud. His play spoke volumes.

Golf Canada The Masters

Corey Conners sits 6th at Masters after hole-in-one; Matsuyama leads

AUGUSTA, GEORGIA - APRIL 10: Corey Conners of Canada reacts on the sixth green after hitting a hole-in-one during the third round of the Masters at Augusta National Golf Club on April 10, 2021 in Augusta, Georgia. (Photo by Jared C. Tilton/Getty Images)

AUGUSTA, Ga. – Hideki Matsuyama showed he could handle Augusta National when he first showed up as a 19-year-old amateur. Ten years later, the Japanese star put himself on the cusp of a green jacket Saturday at the Masters.

In a stunning turnaround after storms doused the course, Matsuyama had four birdies, an eagle and a superb par at the end of a 7-under 65, turning a three-shot deficit into a four-shot lead as he tries to become the first Japanese player to win a major.

“This is a new experience for me being a leader going into the final round in a major,” Matsuyama said. “I guess all I can do is relax and prepare well and do my best.”

Matsuyama was at 11-under 205, and no one could stay with him after the delay. It lasted 1 hour, 18 minutes because of dangerous weather and just enough rain fell that crusty Augusta National was a little more forgiving.

He hit what he said was his worst shot of the day right before the delay, a tee shot into the trees on the right. He punched a 7-iron out to 20 feet for birdie and was on his way.

The break brought the Masters to life, and at times it was hard to keep up.

Xander Schauffele ran in a 60-foot eagle putt across the 15th green to momentary join a four-way tie for the lead. Seconds later, Justin Rose holed a 25-foot birdie putt back on the par-3 12th to regain the lead. That lasted as long as it took Matsuyama to rap in his 5-foot eagle putt on the 15th to take the lead for good.

The entire sequence took no more than two minutes.

But after that, no one could catch Matsuyama. When the round ended, Schauffele (68), Rose (72), Marc Leishman (70) and Masters rookie Will Zalatoris (71) were all at 7-under 209.

Canadian Corey Conners was close behind at 6-under after shooting a 68. It was a mixed day for the Listowel, Ont., native. After a bogey on the fifth hole, he shot a hole-in-one on the sixth. Conners had five birdies and three bogeys on the day.

Fellow Canadian Mackenzie Hughes of Dundas, Ont., recorded his third-straight even-par score to sit in a tie for 21st.

Jordan Spieth was within two shots of the lead despite a double bogey on the seventh hole, but he couldn’t keep pace and shot 72 to fall six shots behind.

Matsuyama will play in the final group with Schauffele, a comfortable pairing. Schauffele’s mother was raised in Japan and he speaks enough Japanese to share a few laughs with Matsuyama during Saturday’s pairing.

Matsuyama will play in the final group with Schauffele, a comfortable pairing. Schauffele’s mother was raised in Japan and he speaks enough Japanese to share a few laughs with Matsuyama during Saturday’s pairing.

That won’t eliminate all the pressure. His lone shot at a major was at Quail Hollow in the 2017 PGA Championship when he was one shot behind with three holes to play and missed a crucial par putt. He was in tears after that round, a player under enormous pressure in golf-mad Japan.

Matsuyama wasn’t the first Japanese star of his generation _ that was close friend Ryo Ishikawa _ but he is by far the most accomplished. Matsuyama has 14 worldwide wins, five on the PGA Tour. He has reached as high as No. 2 in the world.

He won the Asia-Pacific Amateur in 2010 that earned him a spot in the Masters the following year. He was the only amateur to make the cut, finishing on the same score (1 under) as defending champion Phil Mickelson.

A decade later, he is on the cusp of history. The only other player from an Asian country to win a men’s major is Y.E. Yang in the 2009 PGA Championship at Hazeltine.

Matsuyama wouldn’t have believed he could leave Augusta National on Saturday night with a four-shot lead. But he knew he was playing well, and he showed it. On a course that has played difficult all week, he delivered the first bogey-free round of the week.

The signature shot was his 5-iron to a left pin to 5 feet for eagle. Equally stellar was an 8-iron to the front right shelf on the par-3 16th to 5 feet for a birdie, and then his pitching wedge to 10 feet behind the hole on the 17th. His work still wasn’t through.

AUGUSTA, GEORGIA – APRIL 10: Corey Conners of Canada reacts on the sixth green after hitting a hole-in-one during the third round of the Masters at Augusta National Golf Club on April 10, 2021 in Augusta, Georgia. (Photo by Jared C. Tilton/Getty Images)

From a fairway bunker on the 18th, Matsuyama sent it soaring over the green and up the walkway toward the clubhouse, some 25 yards to the hole with little margin for error with a back pin. His chip bounced with enough spin to trickle out to 3 feet for par.

It was reminiscent of Spieth closing out his third round in 2015 with a tough par save on the 18th to take a four-shot lead into the final round. That’s what Matsuyama has on Sunday, with a nation watching.

He rarely can go anywhere on the PGA Tour without a dozen or more Japanese media following. Their numbers are limited this year because of COVID-19 travel restrictions.

“Being in front of the media is still difficult. It’s not my favourite thing to do,” Matsuyama said through his interpreter. “It’s been a lot less stress for me. I’ve enjoyed this week.”

A victory would give Japan a sweep this week. Tsubasa Kajitani won the Augusta National Women’s Amateur last Saturday.

PGA Tour The Masters

Corey Conners, Mackenzie Hughes, Mike Weir set to represent Canada at Masters

AUGUSTA, GEORGIA - APRIL 06: Mackenzie Hughes of Canada plays his shot from the third tee during a practice round prior to the Masters at Augusta National Golf Club on April 06, 2021 in Augusta, Georgia. (Photo by Jared C. Tilton/Getty Images)
AUGUSTA, GEORGIA – APRIL 06: Mackenzie Hughes of Canada plays his shot from the third tee during a practice round prior to the Masters at Augusta National Golf Club on April 06, 2021 in Augusta, Georgia. (Photo by Jared C. Tilton/Getty Images)

National Press.

AUGUSTA, Ga. – Three Canadians will tee it up in the first men’s golf major of the year today.

Corey Conners of Listowel, Ont.; Mackenzie Hughes of Dundas, Ont.; and Mike Weir of Brights Grove, Ont., are in the field for the Masters at Augusta National.

AUGUSTA, GEORGIA – APRIL 07: Corey Conners of Canada talks with his caddie Danny Sahl on the third hole during a practice round prior to the Masters at Augusta National Golf Club on April 07, 2021 in Augusta, Georgia. (Photo by Kevin C. Cox/Getty Images)

Weir gets in by virtue of winning the 2003 edition of the tournament.

Hughes is in after qualifying for last year’s Tour Championship, while Conners gets his berth for tying for 10th at last year’s Masters.

The event is back on its traditional April date after being moved to November last year because of the COVID-19 pandemic.

Conners is 43rd in the world men’s golf rankings, Hughes is 51st and Weir is 808th.

Amateur Golf Canada

Canadian Alexis Card wins girls 7-9 division at Drive, Chip and Putt Championship

AUGUSTA, GEORGIA - APRIL 04: Alexis Card, participant in the girls 7-9, poses with her first place overall trophy during the Drive, Chip and Putt Championship at Augusta National Golf Club on April 04, 2021 in Augusta, Georgia. (Photo by Kevin C. Cox/Getty Images)

AUGUSTA, Ga – Canadian girls continued their success at the Drive, Chip and Putt Championship once again on Sunday with a victory from Cambridge, Ont., native Alexis Card.

Card, 8, won the girls 7-9 division with a total of 23 points for a two-point victory over fellow Canadian Anna Wu of Victoria, B.C. Card impressed getting full points in both the driving and putting categories (10) while rounding it out with three points at the chipping station.

It was Wu stole the show at the chipping station, chipping one in and giving off a memorable reaction which caught the attention of star Phil Mickelson.

With the win, Card becomes the fourth Canadian (all females) to win a Drive, Chip and Putt title in as many years. Savannah Grewal (Mississauga, Ont.) won in 2017, followed by Vanessa Borovilos (Toronto) in 2018 and Nicole Gal (Oakville, Ont.) in 2019.

Cole Roberts of Oshawa, Ont., was the lone male to play in the event, finishing in 7th place in the boys 7-9 division.

Click here to view final scoring.

2021 Golf NB Tournament Registration

Golf NB is excited to announce that our 2021 tournament registration will open on April 12th at 7:00 AM.  

Golf NB and Golf Canada have transitioned to a new Tournament Software provider for 2021 (Golf Genius). To ensure a smooth registration process, please take the time to read the following tips to familiarize yourself with the new process:

Membership & Personal Information

Your first and most important step (before tournament registration opens) should be to login to the Golf Canada Score Centre and make sure ALL of the following are updated:

  • Your membership is active for the 2021 golf season *To renew your membership, please contact your home club.
  • Update your profile information including
    • date of birth
    • address
    • email address

It is critical that this information is correct as this will be synced to your new Golf Genius profile

Handicap Index

  • Ensure your Handicap Index is up to date and accurate as this could affect your tournament eligibility. You must have at least 5 scores posted in the past 12 months.

Your Golf Canada Score Centre account login information is now your primary login information to register for Golf NB championship events

CLICK HERE to log into your Golf Canada membership account.



Once you have completed the above, you will be ready for registration. Here are some other tips:

  • Golf Genius is now the official tournament software for Golf NB and Golf Canada. Please ignore all previous BlueGolf login details as BlueGolf login information is no longer in use.
  • Registration will only be available through your internet browser i.e. Google Chrome.


 
If you have any questions, please us via email at info@golfnb.ca

Want to make registration easy? Follow our 5 Easy Steps to Register via the Golf Canada Score Centre & the Golf NB Website

Golf New Brunswick (Golf NB), a not for profit organization founded in 1934, is the official governing body for amateur golf in New Brunswick.  In January of 2006, the New Brunswick Golf Association (NBGA) officially merged with the New Brunswick Ladies Golf Association (NBLGA), resulting in one united governing body for amateur golf in the province.  Programs offered by Golf NB to its 45 partner facilities and 6,600 individual members include: provincial championships, rules of golf education, course rating and handicap services, and  junior golf development programs.

Golf Canada Media Release

Golf Canada will tee it up for 2021 National Amateur Championships

Golf Canada will tee it up in 2021 to conduct national amateur championships and is working with public health authorities in host communities to finalize operational protocols so that the competitions may proceed safely. 

Following a 2020 season that saw the cancellation of all Golf Canada competitions due to the pandemic, the 2021 schedule will feature nine National Amateur Championships, eight NextGen Championships for junior-aged golfers, and several USGA qualifiers which will be hosted at member clubs across Canada. 

“We are taking a measured but optimistic approach to conducting our 2021 championship season and we are excited to welcome the athletes back to our competitions,” said Golf Canada Chief Sport Officer Kevin Blue. “Golf Canada will continue to prioritize the safety of players, volunteers, host club and tournament staff, and host communities and will work with regional health authorities and our host clubs to get our national amateur competitions back on the tee. We also want to thank our roster of host clubs and volunteer committees for giving back to the game and joining us in this journey.” 

CLICK HERE TO SEE GOLF CANADA’S 2021 CHAMPIONSHIP SCHEDULE

Operational protocols for each competition will align with local and provincial health and safety guidelines that have allowed golf courses to open for regular play. Should public health guidelines or interprovincial travel restrictions warrant, Golf Canada will make modifications to the competition schedule including a change to the size and composition of tournament fields or an outright event cancellation should circumstances dictate.

National Amateur Championship registration will open on Wednesday, April 7 at 12:00pm EDT while registration for all NextGen Championships will open on Monday, March 29 at 12:00pm EDT.

Applications will be open to any Golf Canada members who meet the eligibility criteria.  Given the current federal travel restrictions in place, Golf Canada will not be accepting registration from foreign residents for our championships at this time.  More information on the application procedure will be available on each championship information page.

Please visit www.golfcanada.ca/competitions-calendar/ to register for Golf Canada competitions.  

Golf Canada will also resume calculation of the NextGen National Junior Order of Merit to identify and give recognition to top-performing junior girls and boys across Canada who have achieved success during the 2021 season. The 2021 NextGen National Junior Order of Merit schedule can be viewed here and consists of Canadian events from the period January 1 to August 15, 2021 with a maximum of five (5) counting events for a player’s ranking.

With continued COVID-19 limitations and international travel restrictions, Golf Canada will not track a National Amateur Order of Merit in 2021. Golf Canada is carefully following the impact of the pandemic on international travel and competition and how those factors might impact the Team Canada Selection criteria for 2021/22, which are currently under review and can be accessed here once published.  

Golf Is Calling Tee It Up

An Invitation to Canadians: GOLF IS CALLING

Golf Canada

Canadians needing a social outlet and a sense of recreational normalcy during the uncertainty of the pandemic in 2020 turned to golf in a major way. Now Golf Canada, with the support of industry partners, will build on the excitement, increased interest, and elevated levels of play with a national golfer retention campaign to welcome new and returning players back to the golf course in 2021. 

The campaign – GOLF IS CALLING – is a Canada-wide marketing initiative to speak to new, younger golfers as well as the community of avid players, each uniquely drawn to the game whether it be for exercise, the social experience or the challenge of the sport. 

“For so many Canadians who needed an outlet to play, be social and feel a sense of normal, golf was there for us,” said Applebaum.

“Golf is a sport of invitation, where we bring others along to experience and enjoy the game for a lifetime. GOLF IS CALLING is also a return invitation to the avid players and new enthusiasts who enjoyed the game in record numbers this past year. It is also an outreach and welcome to young and diverse audiences and a powerful confirmation that our sport offers the healthy attributes, safe environment, and industry capacity of nearly 2,300 facilities to support physical, social, and mental well-being in a meaningful way.” 

GOLF IS CALLING features a vibrant and new look for golf. The campaign messaging and creative was informed by deep market research as well as creative trends from across industries and broader sport to reflect an industry-wide effort to promote golf participation. This season long, national marketing campaign features a fresh and inviting energy as the calling for Canadians to play more golf.

“As marketers and sport leaders, we look for moments to connect with golfers, and this past year has offered an unparalleled signature moment for the golf community to influence and entrench behaviours that will benefit our sport for the long run,” said Golf Canada Chief Marketing Officer Vanessa Morbi. “With more than 700 customizable assets that golf facilities and industry partners can leverage in their marketing efforts, this is a special moment to rally the full weight and collective voice of our sport to inspire more play in 2021.”

The suite of tools is available to golf courses and industry stakeholders to share in national roll-out of the golfer retention campaign. The bilingual campaign will be presented as SORTEZ, GOLFEZ across all French language assets and Golf Canada will support the campaign with a paid media buy executed across social and digital channels.

In conjunction with the campaign, Golf Canada has also relaunched its website as a portal to enhance the golfer experience and support tee-time booking through a national course look-up tool. This feature can be found on www.golfcanada.ca and will connect golfers with facilities across the country. 

Despite a season suspended in most parts of Canada through early May, data from the National Golf Course Owners Association (NGCOA) of Canada reported a 18.9% increase in total rounds played across the country in 2020. Golf Canada members as well as public players who track an official handicap index experienced a significant lift in play, posting a record 7.8M scores to the Golf Canada Score Centre, a 7% lift over the prior year with monthly score posting records set from June through October. 

Canadian levels of engagement in the sport mirrored strong growth metrics across North America as new and avid players invested in tee times as well as memberships, equipment, league play, junior golf, and instruction.

As Canadian golf facilities continue to manage the impact of the pandemic on non-golf revenues, the game is thriving as a safe and healthy recreational option that drives significant economic, employment, tourism, environmental and charity benefits to communities across Canada. 

Supported by comprehensive healthy and safety protocols enacted by the golf community as well as adjustments made to the golf course experience, the sport is well positioned with momentum. 

“Creating a national campaign that speaks to golfers of varying abilities and connection to the game is no easy feat, and we continue to be extremely sensitive to the disastrous impact of the pandemic which has taken a significant emotional, economic and mental toll,” added Shawn Evans, President and CEO of GolfNorth Properties who is also Chair of the Golf Industry Advisory Council. “At the same time, we see the opportunity in golf’s emergence through the pandemic to present our sport in a fresh way to new audiences with a visceral consumer experience that will be noticed.”